Maxxis becomes title sponsor of the SuperEnduro!

Photo: fim-live.com
Photo: fim-live.com
Photo: fim-live.com

ABC Communication partner since 2000 with the Supermoto European Championship and then with the FIM Enduro World Championship since 2004, the “Maxxis Tyres” brand brings recently more weight in its partnership with the society of Alain BLANCHARD by becoming main sponsor of the FIM SuperEnduro World Championship!

In addition to his contract on the Maxxis FIM Enduro World Championship, Warren LIN (Marketing manager of Maxxis Tyres) and Alain BLANCHARD initialed an agreement that makes of Maxxis Tyres the title partner of the FIM SuperEnduro World Championship.

“After a simple partnership last season in the SuperEnduro, we were really attracted by this new concept. This sponsoring will allow us to develop and to know more our MaxxCross Enduro MT 314 and MI 314 FIM approved tires that KTM used already for its sale bikes…” confided the Marketing Director of Maxxis Tyres. “… Moreover, this new contract signed with M. BLANCHARD permits to strengthen our relation with ABC Communication, that, from our point of view, is making an excellent work on the Promotion of the Enduro and SuperEnduro World Championship!”

Cheng Shin Tire & Rubber was formed in Taiwan in 1967 and using the brand Maxxis, their products are distributed in more than 170 countries throughout the world.  22,000 employee’s work on the production of tyres for many different sectors including: trucks, cars, quads, karts, cycles, motorcycles and many more.

Cheng Shin Tire & Rubber is one of the world’s tyre giants and has recently opened (November 16th) an ultra-modern 1.2 million square metre test centre in Kangshan City near Shanghai in China.

We bet that this new contract with Maxxis Tyres will strengthen ABC Communication and will permit it to do of the Maxxis FIM SuperEnduro World Championship an authentic sport show!