A few years back Youthstream had a great relationship with Polisport, the brand that masters in after-market plastic parts and accessories. Now with 2015 set to be one of the best seasons ever in the history of the FIM Motocross World Championship, Youthstream is pleased to announce that Polisport is back on board and have chosen to use MXGP for optimum advertisement and exposure of their brand.
With the inking of the deal between Youthstream and Polisport, Polisport’s bike stand and bike mat will feature in the MXGP podium ceremonies. They will also have a number of advertising billboards strategically placed on the tracks, giving the brand great television coverage, as well as worldwide recognition. Polisport will also have a display area inside the MXGP paddock where fans can physically view and gather information about their products.
Polisport was founded in 1978 and their first products were replica plastics for motorcycles. This has been the core business of the company since then and, nowadays, Polisport is the leading supplier of the top motorcycle brands in the industry, as well as the partner with the best teams in the MXGP, such as Suzuki Factory Racing and Kawasaki Racing Team. The inspiration to form a company focused on off-road bikes came from the heart, with the founder and current CEO – Pedro Araújo – is an avid off-road rider. Since 1978, Polisport has made a solid name for itself producing top of the line after market plastics for motocross, enduro and supermoto bikes. Their products include full replica plastic kits, headlights, handguards, body protections and some of the most innovative accessories on the market.
Pedro Araújo, Polisport CEO, comments: “Partnering with FIM Motocross World Championship is very important to Polisport as a brand, not only for the visibility and exposure but also to strengthen the ties further with the competition, teams, riders and fans of the sport. We’ve been designing and developing top quality products for the off-road market and the MXGP is the best place to feature and test them to the limits.”